.Manly Bands is actually a direct-to-consumer dealer of men's rings. The provider launched in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't locate an appropriate wedding celebration band.This is Ruggiero's 2nd look on the podcast. In April 2021, our experts discussed the provider's starting, unique ring materials, and also more. Since then, Manly Bands has actually obtained its producer. The production of bands coming from, point out, Port Daniel's scotch barrels or Fender guitar strands creates engaging video, says Ruggiero, perfect for storytelling on social networks and elsewhere.The entire audio of our conversation is actually inserted below. The transcript is modified for length and also clarity.Eric Bandholz: Give our team a review of what you do.John Ruggiero: My partner, Michelle, and also I started an on-line ring business knowned as Manly Bands in 2016 to solve a concern of wedding event bands for men. Our experts were actually only gotten married to. I have huge fingers and could not discover a ring that I suched as that was actually not overpriced. My alternatives were getting coming from a brochure or even possessing one thing customized.I wound up purchasing from an internet site. The ring showed up in a flat mailer, with no box or customer support. It was an unpleasant adventure by today's ecommerce criteria.Our company received gotten married to, transferred to Fla, and needed to have a job. Our company informed our own selves, "Our experts are actually both entrepreneurs. Why don't our experts produce our own business?" Our experts reviewed the sorts of troubles we 'd observed and just how to fix them. My ring experience arised, and our company decided to make an effort to resolve it for other men.Our target when our experts started was actually to pay out rental payment. Our experts assumed creating a pair thousand bucks a month coming from this will be excellent. Our company considered it a way of living business, certainly not high-growth. It was only Michelle and me in our garage designing rings and delivering all of them bent on clients. Our team had actually hit on one thing. Our notification reverberated with leads.Michelle as well as I make a great team. I come up with suggestions, and also she's the implementer. A lot of our results heads to her imaginative thoughts. She labels the bands and creates characters. She links the bands to consumers. Illustrating a ring entirely as "eight-millimeter black" didn't suffice.Our team made bands coming from unique products, including Jack Daniel's gun barrels or even special steels. The business took off. Ever since, our company've developed greatly. Our experts currently have more than 55 people in the Manly Bands loved ones. Regarding one-half of those are ring professionals that operate in our just recently gotten production shop in Utah.Bandholz: When did you get a supplier?Ruggiero: About a year and also a half ago. Our company had actually been their customer for a long times, so we knew all of them properly. A lot of their company was wholesale, which didn't enthusiasm our team-- mosting likely to mom-and-pop jewelry experts. They preserved their wholesale customers and brand name. Our company acquired some of their properties and delivered over workers.Prompting a manufacturing team has actually been one of the best factors our company've performed. It's been amazing to walk out there as well as watch them create bands out of Fender guitar strings or even steel coming from an M1 Abrams storage tank.Bandholz: Exactly how carries out internal production influence marketing?Ruggiero: It is actually been actually huge. Taking a video camera to the opposite side of the workplace and recording the staff utilizing lathes to cut the metal rods or even bourbon barrels right into rings creates incredible video clip. Our company possess our electronic camera staff on the market continuously. We make use of that video footage on our social media as well as in our ads as well as e-newsletters. Our company try to promote that since a lot of providers in the guys's band room don't manufacture. They go down ship or even purchase from international and afterwards deliver it out. Yet we wish it to last a life-time as well as be actually one thing folks can easily take satisfaction in.Our experts have actually possessed a ton of effectiveness with our army culture collection, where our experts resource one-of-a-kind armed forces components. Our company have the M1 Garand rifle stock, the timber part, from World War I. Viewing our crew put that in the lathe and cut an item out for a ring is actually remarkable.Our advertising for those rings refer to the past history, the soldiers, where the tool was actually used, as well as points like that. My partner and I researched filmmaking in university. Our team utilize our abilities to inform and also narrate. For example, I lately got an email coming from a customer that discussed that his grandpa used to drive M1 tanks. The customer blessed one of those rings to his grandpa, as well as they possessed pretty a psychological substitution. It behaves to assist clients associate with their past and also generate something purposeful.Bandholz: Where can folks purchase a ring from you?Ruggiero: ManlyBands.com. We possess images on Instagram, also. I'm on Twitter and also LinkedIn.